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Welcome to the final episode of The Podcast Producers. Corey and Jessica get a first hand look at what radio broadcasters think about the podcasting industry. They interview broadcasters who have been in both industries to get an honest view on whether the radio and podcast mediums can both co-exist with one another. As this is the final episode of our ten-part series, we'd like to thank the listeners who have downloaded the series and everyone involved with the production of the show. This podcast would not have been possible without you!
Key Takeaways:
2:15 – Podcasts are on-demand and Radio is not.
5:10 – All the top talk show hosts are above 50-60 years old and they're overpaid.
10:10 – Radio broadcasters used to be seen as rock stars.
11:00 – Can both podcast and radio formats exist in the future?
12:40 – Are the words podcast and radio one and the same?
15:15 – People are going to get more creative in the future with how they use podcasts and radio.
18:45 – Big companies are taking notice of the podcast medium.
20:30 – Matt DuBiel is broadcasting podcasts on his radio stations.
23:15 – Radio stations tend to have a poor business model.
27:05 – Podcasts are more convenient to listen to than radio.
32:30 – In radio you hear a lot more negative feedback than you do in podcasts.
38:35 – Radio broadcasters need to embrace new media and podcasts.
39:15 – Thank you to all our guests for making The Podcast Producers a reality!
Mentioned In This Episode:
This American Life | Alex Goldman – Reply All | Radiolab | iHeartRadio | Matt DuBiel – WCKG | John Lee Dumas - Entrepreneur On Fire | Seth Godin's Startup School | Larry Winget – The Pitbull of Personal Development | NPR | Leo Laporte | The CBC | Jeremy Taggart and Jonathan Torrens - Taggart and Torrens | Randy Bachman's Vinyl Tap | Anthony Weiss
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Podcasters often have concerns about alienating their listeners if they have advertisers on their show. For many podcasters, advertising doesn't even cross their mind until they've established a strong following. For today's episode of The Podcast Producers, Corey and Jessica interview a number of hosts and ask them about their personal thoughts on advertising. They also interview ad agencies to find out what they look for in a podcast before they reach out to a host.
Key Takeaways:
4:11 – There's only a small amount of podcasters actually making money from sponsorships.
6:05 – Should I start my podcast as a business? The answer is no.
6:50 – People know when you're speaking the truth even though they can't see your face.
8:40 – Advertisers are starting to come to podcasters.
12:55 – Not all podcasters want advertisers on their show.
17:15 – Companies are still hesitant in investing in a podcast.
18:50 – Podcasters are afraid to alienate their listeners with advertising.
23:10 – Many podcasters didn't even have a plan to monetize their podcast when they first started.
29:00 – Host should have as much fun with ad reads as they can.
30:50 – Podcasters have actively turned down advertisers because they don't want to sell their soul.
36:10 – Although podcasters may not be a big fan of advertisers, they are more than happy to use affiliate links and promote brands they use to their listeners.
42:30 – It's still quite hard to deliver accurate metrics to the advertiser.
46:35 – Where is the podcaster/advertiser relationship going?
52:20 – What do I need to do to get a good advertiser?
56:30 – If I'm a small podcaster, is there any hope for me?
58:26 – Corey generated some revenue by signing up to affiliate links of products he already uses.
60:35 – Be clear with your listeners that you're sending them to an affiliate link.
Mentioned In This Episode:
Tom Webster – Edison Research | Lex Friedman – Mid Roll | Tim Paige – ConversionCast | Bill's Monday Morning Podcast | Phillip Swindall – The Podcasters | David Hooper – RED podcast | Alex Goldman – Reply All | Liz Covart – Ben Franklin's World | Darrell Darnell – Pro Podcast Solutions | Cliff Ravenscraft – Podcast Answer Man | Bree Noble – Women of Substance Radio | Alisa DiLorenzo – ONE Extraordinary Marriage | Katie Kritmitsos – Biz Women Rock! | Erik Fisher – Beyond The To Do List | Jason Hartman – Hartman Media | Mary Larsen – Tall Mom Tiny Baby | Todd Cochrane of Blubrry | Cliff Ravenscraft – Podcast Answer Man
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Corey and Jessica touch on the topic of podcast networks in this episode. They sit down with podcasters who have joined networks and they also get some great insight with Daniel J. Lewis who runs a podcast network himself. We hear our guests talk about some of the pros and cons of joining a network, why people should create a network, and more on this edition.
Key Takeaways:
2:25 – So many podcast/radio networks want their shows to only appear under their network and no where else.
6:20 – Being part of a network automatically makes listeners trust you.
7:15 – There has to be a clear theme to the network or else listeners won't benefit from it.
8:11 – Daniel J. Lewis shares his thoughts on the benefits of a network.
12:05 – Being part of a network may also get you more sponsors.
14:45 – Each podcast that has been on the Noodle.mx Network were invited to it first.
16:40 – What are some of the cons of being part of a network?
21:35 – What are some of the reasons why you should start a network?
24:35 – You really need to have a level of trust with everyone on your network as well as written agreements.
Mentioned In This Episode:
Leo Laporte – This Week in Tech | NPR | David Hooper – RED podcast | Erik Fisher – Beyond The To Do List | Daniel J. Lewis – Noodle.mx Network | Cliff Ravenscraft – GSPN.tv | Podcasters' Paradise | Sololab | Wayne and Troy – Under the Dome Radio/Resurrection Revealed | Overseas Radio | Trek.fm
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For this episode of The Podcast Producers, Corey and Jessica take a step away from the microphone and get the honest opinions from podcasters about whether they outsource their podcast or not. A podcast can be a full-time job and very time consuming to get the quality right, so do podcasters like to take on all of the work or do they prefer to delegate certain parts out to the professionals? They interview a wide range of hosts to find out the answer to this question.
Key Takeaway:
1:15 – A podcast can take between 20-30 hours a week to produce.
3:20 – Albert Burdge has a team working on his podcast.
12:20 – Podcasts are a major commitment
17:15 – Great interviews happen through listening.
20:00 – It's okay if someone else has the same podcast you're doing, just develop your own spin to it.
21:01 – Should you edit your own stuff?
24:30 – Using video during an audio interview helps understand the guest a lot better.
27:50 – How can we keep the interviews process natural?
30:40 – Standing while you're doing an interview can help boost your energy levels for your show.
35:20 – Getting started is the most important step. Try not to get bogged down by the details.
37:20 – Are podcasters making money?
38:25 – Be careful who you're taking advice from.
44:30 – Jason Hartman has always outsourced the editing part of his shows.
48:40 – Some podcasters simply can't afford to outsource their podcast.
52:40 – Time is the most valuable resource we have, so what's important to you?
55:30 – Podcasts are a ton of work to create.
60:20 – Despite the hard work, you can still do it yourself.
Mentioned In This Episode:
Liz Covart – Ben Franklin's World | Toby Lyles - http://twentyfoursound.com/ | Albert and Heather Burdge – Quantum Leap | Alisa DiLorenzo – ONE Extraordinary Marriage | 99% Invisible | Harry Duran – Podcast Junkies | David Hooper – RED podcast. | Jeff Brown – Read to Lead | Phillip Swindall – The Podcasters | Jason Hartman – Hartman Media | https://slack.com/ | https://auphonic.com/ | Darrell Darnell – Pro Podcast Solutions | Alex Goldman – Reply All
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Corey and Jessica answer the question of whether or not podcasts are another form of isolation from the world. Is it making our connections stronger or more distant? In this episode, our hosts seek out and interview a number of guests to answer that very question. The guests talk about the positives and negatives of better technology as well as the importance of disconnecting completely.
Key Takeaways:
1:50 – You develop a deeper sense of loyalty to a podcast host.
3:50 – What happens when you meet a host in person?
7:52 – Is technology helping us disconnect?
10:10 – What does the internet mean to us as a society?
14:10 – Sometimes we just want to sit back and have decisions made for us.
15:50 – People listen less to podcasts in December.
19:50 – Being open to listeners puts you at risk, but many people wonder how hosts do it.
21:45 – Just as much as a host becomes part of a listener's life, listeners become part of the host's life too.
25:40 – We don't always want to make a decision. We want to shut off and tune out sometimes.
26:50 – Are we really connecting with people or are we further isolating ourselves?
32:30 – Corey decided with a couple of friends that they'd completely disconnect from the internet every Sunday.
35:25 – Podcasting can bring a couple closer together.
38:05 – Moms have an outlet to talk to a 'real adult' when podcasting.
38:50 – Will everyone in the future have a podcast? Jason Hartman thinks so.
40:45 – Podcasts may turn into a social media format like the way blogs, Facebook, Twitter, and LinkedIn have become.
Mentioned In This Episode: Matterness by Allison Fine | Elsie Escobar – She Podcasts | Bree Noble – Women of Substance Radio | Alisa DiLorenzo – ONE Extraordinary Marriage | Jason Hartman – Hartman Media | David McRaney – You Are Not So Smart | Mary and Blake Larsen – ParentCast | Jay and Jack – The Lost Podcast
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Some of the common questions Corey and Jessica get asked a lot are about podcast statistics and metrics. Do download statistics really matter? This is what our hosts touch on for this episode. They interview a wide range of guests to talk about their personal experiences with statistics and if it really matters at the end of the day what those numbers say.
Key Takeaways:
1:45 – Stats matter for advertisers.
4:20 – Engaging directly with your listeners will be what raises your stats more effectively.
7:40 – Don't launch without a strategy. It is true that content is no longer king?
9:45 – Stay relevant by creating amazing stuff or niche down and create specific content for only your listeners.
11:45 – It doesn't take many downloads to get you to the top of iTunes.
12:40 – Twitter bombing will make you lose your core audience.
13:50 – Stats do matter and they don't - it depends on your goals.
16:45 – Edison Research puts up stats of how many people are listening to podcasts on a monthly basis.
19:35 – Back in the day, radio stations could target people within 90 miles only. Podcasting has changed that.
20:20 – A download doesn't necessarily mean it's a listener.
24:35 – Smart phones have made it easier to listen to podcasts on the go.
27:00 – People say our attention spans are getting shorter, but that's not true.
30:15 – Constant promotion does increase listener downloads.
31:40 – It's not cool to lie to people about your stats.
36:20 – The trend of podcasting as an easy why to make money online will die out.
37:20 – Libsyn received 2.6 billion downloads in 2014 alone.
38:30 – The fastest way to promote your show is still through world of mouth.
44:10 – Podcasters no longer have to explain to people what a podcast is.
47:10 – Jessica Rhodes shares her podcast stats.
48:40 – It doesn't matter how many people are listening, it's who's listening and why.
49:20 – Podcasting is about people, not stats.
51:12 – Shouldn't there be more women in the podcasting space?
53:45 – Should we change the 'podcast' name?
58:25 – Stats do not tell the whole story. There are other things you can look at that tell whether a podcast is worthwhile.
Mentioned: Bree Noble – Women of Substance Radio | Daniel J. Lewis – Noodle.mx Network | Jordan Harbinger – The Art of Charm | Katie Kritmitsos – Biz Women Rock! | Phillip Swindall – The Podcasters | Rob Walch of Libsyn | Todd Cochrane of Blubrry | Ben Krueger – Authority Engine | Tom Webster – Edison Research | Scott Chambers | NMX Event | Dan Carlin – Hardcore History | Liz Covart – Ben Franklin's World | Gimlet Media – StartUp & Reply All | Elsie Escobar – She Podcasts
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Corey and Jessica touch on the psychology and mindset of podcasters on this episode. People might think podcasters are a bit full of themselves, but is this really the case? Corey and Jessica answer questions like: Are podcasters narcissistic and fake? What should podcasters do if they experience imposter syndrome? Who's really an expert in the podcasting space? Can I be an expert? All the answers to these questions and more on this episode of The Podcast Producers.
Key Takeaways:
2:05 – Are podcasters narcissistic?
4:00 – Quit being fake. Be who you are, be real, and that will connect with people.
6:00 – Tim Paige still struggles with finding his own voice and what his audience wants.
7:10 – Sometimes copying your idols will give you a jump start on developing your own voice.
9:30 – What are some of the constraints podcasters are facing?
11:30 – You want to keep your podcast raw and natural, but you should also have a framework around it.
13:40 – Have a plan with your podcast and keep going.
16:45 – Don't be afraid to reach out and ask for help.
18:45 – Do podcasters fear that they'll become narcissistic?
23:50 – Podcasters want to add a new voice or opinion into the community that no one else seems to be covering.
24:40 – How humble are podcasters?
29:05 – Podcasters can be very open and transparent about how they think and it might rub people the wrong way.
33:45 – Podcasts give people an outlet to connect with others while they're working at home.
39:45 – Bringing vulnerability to a podcast also let's listeners be vulnerable too.
43:45 – Imposter syndrome can creep up on podcasters.
45:40 – I hate my voice!
52:05 - You'll know pretty quickly if your content is worth while based on listener feedback.
56:20 – Having a podcast doesn't make you an expert.
61:00 – How do the real experts get started?
63:20 – Are podcasts trying to manipulate us? This isn't anything new.
Mentioned In This Episode: Dan Andrews – Tropical MBA | Pat Flynn – The Smart Passive Income | John Lee Dumas - Entrepreneur On Fire | Dan Miller - 48 Days | Tim Paige – ConversionCast | Matt DuBiel – WCKG | Rob Walch of Libsyn | Daniel J. Lewis – Noodle.mx Network | Radiolab | Freakonomics | Marc Maron - WTF | Chris Hardwick – Nerdist | Cliff Ravenscraft – Podcast Answer Man | David Hooper – RED Podcast | Jordan Harbinger – The Art of Charm | David McRaney – You Are Not So Smart | Jason Cabassi – The Walking Dead Cast | Alisa & Tony DiLorenzo – ONE Extraordinary Marriage | Ben Krueger – Authority Engine | Jason Hartman – Hartman Media
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Corey and Jessica focus on the podcast community in this Podcast Producers episode. They answer common questions like; Is the community incestuous? Are podcasters only interviewing other podcasters? Does having an A-list guest improve a show? And much more. Corey and Jessica also interview podcasters who share their personal stories about how the podcast community has helped them grow over the years.
Key Takeaways:
1:05 – The podcast community is starting to develop cliques.
5:40 – The podcast community is incredibly supportive.
7:50 – There's so many different ways to do the same thing. It all depends on what feels good for you.
12:20 – Hosts are very welcoming to newcomers.
20:45 – Podcast hosts are so transparent that listeners have a deep and personal connection with the host without ever meeting them.
22:30 – More people are connecting with podcast hosts via email or Twitter more than on other platforms.
25:45 – Some podcasters are afraid to tell their real friends that they podcast.
29:30 – What's unique about podcasting are the relationships that can be developed between the host and listener.
31:10 – Are podcasters only talking to other podcasters?
36:00 – It's valuable to appear on different people's podcasts, because the audience might not know who you are.
38:30 – Getting an a-list host to interview you in order to get sponsors on your show isn't the right approach to it anymore.
41:45 – Don't make your guests jump through hoops.
44:30 – Will having a-list guests on a podcast make it more popular?
53:00 – As high-quality experts enter the podcasting space, so do the snake oil salesmen who have ulterior motives.
57:00 – Everybody in this community is so nice!
57:50 – Podcast Movement's Facebook group is incredibly helpful.
67:00 – Attending podcast-specific events have been a great way for podcasters to meet other people in the industry.
71:25 – We need to focus on our content and on the people listening. That's what really matters.
Mentioned In This Episode: Liz Covart – Ben Franklin's World | Elsie Escobar & Jessica Kupferman – She Podcasts | Podcast Movement | Jason Van Orden – Internet Business Mastery | David Hooper – RED Podcast | Bree Noble – Women of Substance Radio | Erik Fisher – Beyond The To Do List | Pat Flynn – The Smart Passive Income | Jason Cabassi – The Walking Dead Cast | Cliff Ravenscraft – Podcast Answer Man | Darrell Darnell – Pro Podcast Solutions | Podcasters' Paradise | Caleb Bacon – Man School | Albert Burdge – Quantum Leap | Keith Thomas – Stratford Festival | John Lee Dumas - Entrepreneur On Fire | David McRaney – You Are Not So Smart | Kate Erickson – Kate's Take | Ben Krueger – Authority Engine | Tim Paige – ConversionCast| Jason Hartman – Hartman Media | NMX Event | Walker Stalker Con
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For today's main theme of Podcast Producers, Corey Coates and Jessica Rhodes really focus on the business side of podcasting. People may get into podcasting because they think it'll make them lots of money and they'll automatically be seen as a guru, but this is rarely the case with most podcasts. Corey and Jessica touch on topics such as the difference between a hobby podcast and a business podcast, how podcasters make money, how podcasters stay on top of their game and keep producing show after show, and much more on today's episode.
Key Takeaways:
1:10 – Hobby podcasters podcast because they love the medium.
2:40 – Learn how one hobby podcast turned into a business podcast.
5:30 – How do you measure success?
8:40 – Be serious about your podcast quality.
12:50 – How did Daniel J. Lewis from Noodle.mx get started?
17:20 – How are people using podcasting to make money?
23:25 – There's just something about the human voice that makes podcasts so loveable.
27:00 – What's the difference between podcasting for yourself versus for a brand?
33:20 – You can get fantastic people on your podcast that wouldn't otherwise give you the time of day through other mediums.
36:30 – Podcasts help shorten the sales process on potential customers.
38:50 – You have to treat a podcast as an expense/investment first.
41:50 – For most people, the podcast medium is not good as a primary business.
45:15 – Podcasts can be a really great business model. It's flexible to your schedule and it's online.
50:10 – Podcasts help build communities of people who identify with your brand.
52:50 – Be clear about what your podcast is and what it is not.
56:05 – So many podcasters can get caught up in the 'guru' title.
62:25 – Podcasting as a business may be the wrong way to look at it.
63:40 – There's a good chance big companies will adapt to the podcast medium.
72:50 – What kind of audience do you want to cater to?
74:30 – You have to take your podcast seriously.
76:35 – How do you stay on top of your game and avoid getting bored?
80:40 – Is there such a thing as a professional podcaster?
87:50 – The more you're able to address the individual, the more intimate your podcast is going to feel.
89:40 – What do you have to do to actually make money in podcasting?
99:20 – There's still a lack of a great podcast app where you can listen to all of your favorite shows the way you want.
Mentioned In This Episode: Darrell Darnell – Pro Podcast Solutions | Albert Burdge – Quantum Leap | Daniel J. Lewis – Noodle.mx Network | Ander Frischer – Fearless Careers | Tim Paige – ConversionCast | John Lee Dumas - Entrepreneur On Fire | Jason Hartman – Hartman Media | Katie Kritmitsos – Biz Women Rock! | Alisa DiLorenzo – ONE Extraordinary Marriage | David Hooper – RED podcast | Jordan Harbinger – The Art of Charm | David McRaney – You Are Not So Smart | Jason Cabassi – The Walking Dead Cast | Harry Duran – Podcast Junkies | Kate Erickson – Kate's Take | Mary and Blake Larsen – ParentCast | Matt DuBiel – WCKG | Ben Krueger – Authority Engine | Jeff Brown – Read to Lead | Erik Fisher – Beyond The To Do List | Elsie Escobar – She Podcasts | Dave Jackson – School of Podcasting | Ray Ortega – The Podcasters' Studio | Liz Covart – Ben Franklin's World | Bree Noble – Women of Substance Radio | Libsyn | Midroll | Alex Goldman – Reply All | Gimlet Media – StartUp | 1991: The Year Punk Broke | Serial |This American Life
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Welcome to the first episode of The Podcast Producers with Corey Coates and Jessica Rhodes. Corey owns a boutique podcast production company called Podfly and Jessica founded a company that books high-end guests on her client's podcasts called Interview Connections. Corey and Jessica have teamed up to share their podcast experiences to the world and get other podcasters in the industry to do the same. The Podcast Producers is a ten-part series interviewing the best in the industry to help listeners get a true sense of what podcasting is all about.
Key Takeaways:
2:45 - What's a podcast?
4:15 – Do podcasters listen to a lot of other podcasts?
5:30 – Podcasts have changed my life!
8:20 – You can be ultra, ultra specific with podcasts.
8:50 – Podcasts bring families closer.
11:20 – How do podcasters spread word about their podcasts?
12:00 – When did you start listening to podcasts?
14:30 – Podcasters don't listen to podcasts within their own genre.
16:10 – It's great to listen to intelligent people while you do mommy things.
18:30 – Podcasters start podcasts because they can't find anyone doing it.
20:00 – You can listen to content from normal people and actually get a reply back on Twitter!
24:00 – The listener should know what today's show is about within the first 60 seconds.
25:50 – Don't make your podcasts too short.
28:30 – The relationship the listener has with a podcaster can be really cool and really creepy at the same time.
31:50 – There's a lot of people out there making great podcasts.
32:50 – Are the geeks and purists running away from podcasting?
34:40 – How is the average person finding podcasts?
38:15 – The listeners have the power.
43:30 – Is podcasting going to be a successful medium in the future?
44:50 – Don't forget to subscribe to Podcast Producer's iTunes and Stitcher Radio feed.
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Mentioned In This Episode:
Bree Noble – Women of Substance Radio |Jason Cabassi – The Walking Dead Cast | Jason Hartman – Hartman Media |Mary and Blake Larsen – ParentCast |Music Together | Mom and Dad Are Fighting Podcast | Liz Covart – Ben Franklin's World | Erik Fisher – Beyond The To Do List | Christ Hardwick – Nerdist | Albert and Heather Burdge – Quantum Leap | Mission Log Podcast | The Signal Podcast | Twilight Zone Podcast |Talk Is Jericho Podcast | Harry Duran – Podcast Junkies| David Hooper – RED podcast. | Tim Paige – ConversionCast| Jeff Brown – Read to Lead | Alex Goldman – Reply All| Comedy Bang Bang | 99% Invisible |This American Life| RadioLab| Pete Holmes – You Made It Weird| Invisibilia| Gilmore Guys| Jordan Harbinger – The Art of Charm| Serial| Gimlet Media – StartUp | Todd Cochrane – Geek News Central | Tom Webster – Edison Research