This week Jessica Rhodes and I bring you the unedited interview with Todd Cochrane of RawVoice and Blubrry Podcasting. Todd is a 10-year vet of the podcast industry and has invaluable insight into the past, present, and future of podcasting. Enjoy!
Welcome back to another raw and uncut episode of The Podcast Producers. I am Jessica Rhodes If you haven’t yet listened to the first ten episodes of this podcast, we do recommend you checking out the fully produced series first, but if you want to dive right into our unedited interviews, stick around.
In this episode of The Podcast Producers, Corey and I bring you the raw and uncut interview I had with Daniel J. Lewis, host of The Audacity to Podcast and founder of the Noodle.mx network. Daniel is a wealth of information and we spent the majority of our time talking about podcast networks so if you have thought about starting a network or joining one, this is a show you do not want to skip.
Check Daniel out online at Noodle.MX or TheAudacityToPodcast.com.
This week on The Podcast Producers RAW & UNCUT, Corey speaks with WCKG 1530AM station owner, and podcaster Matt Dubiel. Chicago Magazine featured Matt Dubiel in 2005 as one of the “pioneers of podcasting”. Fast Company Magazine called Matt Dubiel “one of social media’s NEW stars” and one of top 1% of influential people on the internet!
Be sure to check out the original 10-part Season One at www.thepodcastproducers.com
This week Jessica and Corey bring you another raw and uncut edition of The Podcast Producers. Thanks again for the support, and be sure to check out Season One at www.thepodcastproducers.com.
In this episode, Jessica Rhodes sits down with Jason Cabassi, co-host of The Walking Dead ‘Cast and founder of the Podcastica network which you can check out at Podcastica.com. Jason started The Walking Dead ‘Cast with his friend Karen back when The Walking Dead first came on the air and today each episode is downloaded tens of thousands of times. He leads panels with the actors at Walker Stalker Con and has had the opportunity to interview many of the actors from the show on his podcast. If you want to take a hobby podcast and turn it into something big and exciting, you’ll definitely be inspired by Jason’s story. Check out Jason on the web at Podcastica.com and if you enjoyed this show, visit Corey and Jessica at ThePodcastProducers.com
This week I talk with Harry Duran of Podcast Junkies. Harry is fast-becoming an authoritative and well-respected voice in podcast circles. Each week Harry has candid, intimate, and always interesting conversations with podcasters that inspire him and listeners alike.
For episodes of Podcast Junkies hit up: www.podcastjunkies.com
BIOGRAPHY
Hey all, my name is Harry and I’d like to tell you a little bit about myself.
I’ve been aspiring to kick off this entrepreneurial thing for years now. After several false starts I was able to get my first mobile app built in late 2012 (which you can check out here). But needless to say, it was no ‘Flappy Bird’. Which is OK, because electronic music is one of my passions, having been a DJ for 20+ years. One important takeaway is to work on things you’re passionate about, because it will definitely get you through the highs and lows.
Fast forward to early 2014, and via an ah-ha moment I experienced at New Media Expo, I had the desire to start up a podcast. Although it seemed a bit meta, and straight out of Being John Malkovich, I thought, “Hey, how about a podcast about my love of podcasts and people who are on the same page as me?” It seemed like an inspiring enough idea so I moved forward.
It’s been a whirlwind of activity and I’ve learned a ton. I continue to line up interviews and am putting together some great processes that are saving me a ton of time during the production stage. It’s the part that’s eating up the most time, so I’ve got to put my OCD hat on and see where I can work smarter.
Thanks for visiting and if there’s any questions you have about my journey or this page, or my process, feel free to comment below!
-Harry [April 2014]
Some of the common questions Corey and Jessica get asked a lot are about podcast statistics and metrics. Do download statistics really matter? This is what our hosts touch on for this episode. They interview a wide range of guests to talk about their personal experiences with statistics and if it really matters at the end of the day what those numbers say.
This week on The Podcast Producers, Jessica Rhodes speaks with host of Beyond The To-Do List, Erik Fisher. Erik is a Productivity Author,Podcaster, Speaker and Coach
Beyond The To-Do List on Noodle.mx is the show where Erik talks with people on all aspects of productivity, getting good work done, and living a good life. He talks with real people who practically implement productivity strategies in their professional and personal lives. You’ll be refreshed and inspired after hearing how others fail and succeed at daily productivity and continue to lead successful and meaningful lives.
This week on The Podcast Producers, RAW AND UNCUT, I speak with Jeff Brown of the Read to Lead Podcast.
Jeff is a 26-year radio industry veteran. In 2013 he launched the Read to Lead Podcast which quickly became a Top 3 Career and Top 10 Business podcast. RTLP has also been nominated Best Business Podcast twice. You can subscribe via iTunes or Stitcher. In December 2013 Jeff began training and personally coaching new and up-and-coming podcasters in the techniques and tips he leveraged to become an award-winning broadcaster. In August 2014 he co-founded PodServe, a done-for-you podcasting service, that helps content creators focus on creating great content while leaving the busy work of maintaining a podcast to someone else.
Be sure to leave us a quick review on iTunes!
This week, Jessica Rhodes and I give you a quick and dirty conversation about whether podcasters are narcissistic, impostor syndrome, and finding comfort in instant authority.
Find the full episodes at The Podcast Producers: http://www.thepodcastproducers.com/
This week on The Podcast Producers, RAW AND UNCUT, Jessica Rhodes interviews Darrell Darnell of Pro Podcast Solutions about outsourcing your podcast editing, podcast advertising, and much more!
Be sure to leave us a quick review on iTunes!
Darrell began podcasting about the TV show Fringe in 2008 and formed Golden Spiral Media in 2010. Golden Spiral Media has more than two dozen podcasts and is growing. Golden Spiral Media has been nominated for nine podcast awards, including three nominations for Best Produced, and winning Best Entertainment in 2010. Darrell has been consulting and producing podcasts for other podcasters since 2012 as a part of Golden Spiral Media. In 2014 Darrell established Pro Podcast Solutions as a stand-alone brand to help podcasters produce better podcasts and hone their craft.
Darrell married his wife Kari in 1999 and has been blessed with two beautiful, bright, and fun kids. In 2013 he left his career of 19 years to focus fully on podcast production and consulting.
He serves as a part-time worship leader at his church. He has a Bachelor’s Degree in Information Technology, which makes him a certified geek. His favorite TV show of all time is Lost and Fringe is a close second. In his free time he enjoys playing guitar, spending time with his family, and writing up silly bios so he can refer to himself in the third person.
Pro Podcast Solutions: http://www.propodcastsolutions.com/
The Podcast Producers: http://www.thepodcastproducers.com/
This week I sit down with Tim Paige of Conversioncast.
Be sure to leave us a quick review on iTunes!
Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, Tim has already helped grow LeadPages’ customer-base to 25,000 and increase the LeadPages email list by another 40,000 leads.
We cover:
- Podcasting is not the best way to generate leads
- Podcast leads tend to buy fast and more often
- Developing engagement with listeners
- How to collect emails from your listeners and give away lead magnets
- Good calls to action and mobile opt-in
- Is there value in a mobile app?
- Consider your podcast another marketing leg
- Having a podcast not a good business
- How podcasts are actually make money?
- The Podcasting Community
- Stop faking it until you make, keep it real
- The endless stream of ____preneurs
- Providing real value to listeners
- Modeling to develop your show and voice
More on Tim: http://www.timthepaige.com/
More on The Podcast Producers: http://www.thepodcastproducers.com/
Be sure to leave us a quick review on iTunes!
This week Jessica and I enjoy our back and forth on the podcast community on the whole. Enjoy the casual conversation on topics including:
- Facebook groups and rules
- Self-promotion in the community
- Meritocracy of service providers and show hosts
- Is there any value appearing on other shows?
- Has the community become incestuous?
- Podcasting is less a "geek" affair
- The podcast conference circuit
- Creeps and stalkers
- When to give free advice and services
- Dealing with rejection is potential guests say "no"
- How to make it easy for guests to appear on your show
- The making of The Podcast Producers
Subscribe to The Podcast Producers: http://www.thepodcastproducers.com/
Be sure to leave us a quick review on iTunes!
This week Jessica and I enjoy our back and forth on the podcast community on the whole. Enjoy the casual conversation on topics including:
- Facebook groups and rules
- Self-promotion in the community
- Meritocracy of service providers and show hosts
- Is there any value appearing on other shows?
- Has the community become incestuous?
- Podcasting is less a "geek" affair
- The podcast conference circuit
- Creeps and stalkers
- When to give free advice and services
- Dealing with rejection is potential guests say "no"
- How to make it easy for guests to appear on your show
- The making of The Podcast Producers
Subscribe to The Podcast Producers: http://www.thepodcastproducers.com/
Be sure to leave us a quick review on iTunes!
This week on The Podcast Producers, RAW AND UNCUT, Jessica speaks with veteran podcaster Bree Noble.
Bree is a musician, accomplished singer, entrepreneur and speaker. She’s focused on providing business tools for female musicians to take their career to the next level.
Back in 2007 she started the highly popular Women of Substance Radio, a 24/7 online radio station that spins the best of both label and indie female artists. Seven years later she launched a 5 day per week podcast promoting female indie artists.
Check out here work at: http://www.wosradio.com/
Subscribe to The Podcast Producers: http://www.thepodcastproducers.com/
Be sure to leave us a quick review on iTunes!
Jordan Harbinger of The Art of Charm and I share one thing in common: We tell it like it is. I love this pure, unedited conversation with one of the top podcasters in the space. Tune in to hear:
- Does good content stand for itself anymore?
- How to connect and network with other podcasters
- Podcasters incest
- Instant authority and impostor syndrome
- Real download stats
- Is Corey and podcast Yoda?
- Does appearing on other shows have any value today?
- Is podcasting on a "comeback"?
- The geek factor
- In-car audio and mainstream celebs
- Staying relevant in a growing industry
If this is your first listen, we recommend that you start at Episode 1 - Is There Anybody Out There? and work your way through the series.
Be sure to leave us a quick review on iTunes!
Hi, this is Corey and Jessica. This week we’re bringing you the second conversation we recorded together while assembling The Podcast Producers series.
This week’s edition is rife with small talk in the spirit of two podcasters getting to know each other before jumping into the business at hand "Hobby vs Business" podcasting.
If this is your first listen, we recommend that you start at Episode 1 - Is There Anybody Out There? and work your way through the series.
Be sure to leave us a quick review on iTunes!
Welcome back to the Podcast Producers; Raw and Uncut. This is Jessica and if this is your first listen, I want to encourage you to go back to episode 1 entitled “Is there anybody out there” and listen through the 10 episode series that Corey and I put together.
In this episode, we’re sharing with you my raw interview with Alisa DiLorenzo, co-host of the One Extraordinary Marriage podcast. I invited Alisa to join me for an interview because she and her husband and co-host, Tony, have a podcast where they share intimate details about their marriage and their sex lives in an effort to help couples all over the world strengthen their relationships.
Alisa and Tony are leaders in the podcast community when it comes to transparency, vulnerability and raw conversations about real issues that couples face.
I hope you enjoy this conversation I had with Alisa. To listen to her and Tony’s podcast, go to OneExtraordinaryMarriage.com.
There you have it; my conversation with Alisa DiLorenza, co-host of the One Extraordinary Marriage podcast. I just love how transparent Alisa and Tony are on their show and I think it’s something we as podcasters should all strive for: more vulnerabilities. After all, that’s the beautiful thing about this medium right? The connection we make with each other by sharing stories about our lives?
Corey and I want to thank you for your support of The Podcast Producers. We are excited to produce Season two and want to encourage you to reach out and let us know if there are any topics you want us to cover in season 2. You can find us on social media and at ThePodcastProducers.com.
Be sure to leave us a quick review on iTunes!
Hi, this is Corey and Jessica. This week we’re bringing you the first conversation we recorded together while assembling The Podcast Producers series. We sat down and riffed on the show titles and kept the conversations both loose and on point in hopes that some clever quips, valuable commentary, and well...just about everything in between would make their way into the final show.
If this is your first listen, we recommend that you start at Episode 1 - Is There Anybody Out There? and work your way through the series.
Be sure to leave us a quick review on iTunes!
Hi, this is Corey. In this episode of the The Podcast Producers, I speak with Lex Friedman of Midroll Media on the ins and outs of podcast advertising, We cover the perspectives of, the advertisers, the podcasters, and the listeners to deliver a comprehensive guide for those who are interested in the growing field of podcast advertising.
Lex oversees sales and development for the premiere podcast advertising network. Shows represented include WTF with Marc Maron, Comedy Bang Bang, The Cracked Podcast, and shows from Michael Ian Black, Jillian Michaels, Paul Scheer, Kevin Smith, Kevin Pollak, Neil deGrasse Tyson, Aisha Tyler, and more than 100 others.
If this is your first listen, we recommend that you start at Episode 1 - Is There Anybody Out There? and work your way through the series.
Follow Jessica: @JessRhodesBiz
Follow Corey: @CoreyRyanCoates
Be sure to leave us a quick review on iTunes!
Hi, this is Jessica Rhodes. Corey Coates and I created the ten episode audio series, The Podcast Producers to tell a story about the art and business of podcasting. If this is your first listen, I recommend going back and starting with episode 1, Is There Anybody Out There.
We interviewed 28 podcast producers and in this episode, you’re about to hear the raw and unedited conversation I had with Mary and Blake Larsen. Corey and I will be releasing all of the interviews we conducted for The Podcast Producers over the next several months because it’s our hope that with these full conversations, you’ll have an even deeper insight to the art and business of podcasting.
Thanks again for your support, to find the full series and more information about our guests, corey, and myself, visit ThePodcastProducers.com.
Mary and Blake run a business called Tom Mom Media; Mary is a blogger at TallMomTinyBaby.com, they co-host ParentCast, Outlander Cast and We are the living reminders. I am a personal huge fan of ParentCast; i highly recommend all parents of babies and toddlers listen, they’re absolutely hysterical.
You can find Mary and Blake online at Tall MomMedia.com. From there you can find links to their three podcasts and connect with them on social media.
I hope you enjoyed this very unedited interview with Mary and Blake. If you enjoy the podcast producers, please share the show with a friend, and head on over to iTunes to leave us a review. We really appreciate your support and can’t wait to bring you season two.
Be sure to leave us a quick review on iTunes!
Hi, this is Corey. I, along with Jessica Rhodes, created the audio series, The Podcast Producers. It is a ten-part audio program made to study what we considered to be some of the most compelling interpretations of what’s happening in the podcasting space, as told by our guests - The Podcast Producers.
If this is your first listen, I recommend you start at Episode 1, entitled Is There Anybody Out There, and work your way through the series.
What you are about to hear is the raw, unedited version of my interview with podcaster, blogger, and author David McRaney. Jessica and I are going to release these “behind the scenes” shows for you to get a look at the linear form conversations that took place ahead of editing and production the final program. There’s a lot of great insights and content that wound up on the cutting room floor, and it’s our hope that you can find even greater depth and value in this interviews in their pure state.
These are unpolished, raw, and real.
Thanks again for the support, and you can find out more at www.thepodcastproducers.com. And now, here’s my interview David McRaney.
David’s Bio:
I created the blog You Are Not So Smart. I did a lot of other things before that. I even owned two pet stores for a few years. Yes, pet stores. Don't do that, by the way.
My blog became an internationally bestselling book now available in 14 languages. It also became a podcast hosted at Boing Boing where I'm currently writing about psychology. My second book, You Are Now Less Dumb, was released in 2013. I'm working on a third book right now, probably while you are reading this.
I cut my teeth as a newspaper reporter covering Hurricane Katrina on the Gulf Coast and in the Pine Belt region of the Deep South. Later, I covered things like who tests rockets for NASA, what it is like to run a halfway home for HIV-positive homeless men, and how a family sent their kids to college by making and selling knives.
Since then, I have been an editor, photographer, voiceover artist, television host, public speaker, and tornado survivor. I worked for several years as the head of digital media for WDAM-TV where I also produced The Green Couch Sessions, a TV show about the music of the Deep South. I've done some commercial work too. I've written for Heineken, Duck Tape, and a few others. I recently appeared in a Reebok ad that I also helped write.
I am married to Amanda McRaney, who is my favorite person, and I live in Hattiesburg, Mississippi.
My cat's name is Simon.
Be sure to leave us a quick review on iTunes!
Welcome to the final episode of The Podcast Producers. Corey and Jessica get a first hand look at what radio broadcasters think about the podcasting industry. They interview broadcasters who have been in both industries to get an honest view on whether the radio and podcast mediums can both co-exist with one another. As this is the final episode of our ten-part series, we'd like to thank the listeners who have downloaded the series and everyone involved with the production of the show. This podcast would not have been possible without you!
Key Takeaways:
2:15 – Podcasts are on-demand and Radio is not.
5:10 – All the top talk show hosts are above 50-60 years old and they're overpaid.
10:10 – Radio broadcasters used to be seen as rock stars.
11:00 – Can both podcast and radio formats exist in the future?
12:40 – Are the words podcast and radio one and the same?
15:15 – People are going to get more creative in the future with how they use podcasts and radio.
18:45 – Big companies are taking notice of the podcast medium.
20:30 – Matt DuBiel is broadcasting podcasts on his radio stations.
23:15 – Radio stations tend to have a poor business model.
27:05 – Podcasts are more convenient to listen to than radio.
32:30 – In radio you hear a lot more negative feedback than you do in podcasts.
38:35 – Radio broadcasters need to embrace new media and podcasts.
39:15 – Thank you to all our guests for making The Podcast Producers a reality!
Mentioned In This Episode:
This American Life | Alex Goldman – Reply All | Radiolab | iHeartRadio | Matt DuBiel – WCKG | John Lee Dumas - Entrepreneur On Fire | Seth Godin's Startup School | Larry Winget – The Pitbull of Personal Development | NPR | Leo Laporte | The CBC | Jeremy Taggart and Jonathan Torrens - Taggart and Torrens | Randy Bachman's Vinyl Tap | Anthony Weiss
Be sure to leave us a quick review on iTunes!
Podcasters often have concerns about alienating their listeners if they have advertisers on their show. For many podcasters, advertising doesn't even cross their mind until they've established a strong following. For today's episode of The Podcast Producers, Corey and Jessica interview a number of hosts and ask them about their personal thoughts on advertising. They also interview ad agencies to find out what they look for in a podcast before they reach out to a host.
Key Takeaways:
4:11 – There's only a small amount of podcasters actually making money from sponsorships.
6:05 – Should I start my podcast as a business? The answer is no.
6:50 – People know when you're speaking the truth even though they can't see your face.
8:40 – Advertisers are starting to come to podcasters.
12:55 – Not all podcasters want advertisers on their show.
17:15 – Companies are still hesitant in investing in a podcast.
18:50 – Podcasters are afraid to alienate their listeners with advertising.
23:10 – Many podcasters didn't even have a plan to monetize their podcast when they first started.
29:00 – Host should have as much fun with ad reads as they can.
30:50 – Podcasters have actively turned down advertisers because they don't want to sell their soul.
36:10 – Although podcasters may not be a big fan of advertisers, they are more than happy to use affiliate links and promote brands they use to their listeners.
42:30 – It's still quite hard to deliver accurate metrics to the advertiser.
46:35 – Where is the podcaster/advertiser relationship going?
52:20 – What do I need to do to get a good advertiser?
56:30 – If I'm a small podcaster, is there any hope for me?
58:26 – Corey generated some revenue by signing up to affiliate links of products he already uses.
60:35 – Be clear with your listeners that you're sending them to an affiliate link.
Mentioned In This Episode:
Tom Webster – Edison Research | Lex Friedman – Mid Roll | Tim Paige – ConversionCast | Bill's Monday Morning Podcast | Phillip Swindall – The Podcasters | David Hooper – RED podcast | Alex Goldman – Reply All | Liz Covart – Ben Franklin's World | Darrell Darnell – Pro Podcast Solutions | Cliff Ravenscraft – Podcast Answer Man | Bree Noble – Women of Substance Radio | Alisa DiLorenzo – ONE Extraordinary Marriage | Katie Kritmitsos – Biz Women Rock! | Erik Fisher – Beyond The To Do List | Jason Hartman – Hartman Media | Mary Larsen – Tall Mom Tiny Baby | Todd Cochrane of Blubrry | Cliff Ravenscraft – Podcast Answer Man
Be sure to leave us a quick review on iTunes!
Corey and Jessica touch on the topic of podcast networks in this episode. They sit down with podcasters who have joined networks and they also get some great insight with Daniel J. Lewis who runs a podcast network himself. We hear our guests talk about some of the pros and cons of joining a network, why people should create a network, and more on this edition.
Key Takeaways:
2:25 – So many podcast/radio networks want their shows to only appear under their network and no where else.
6:20 – Being part of a network automatically makes listeners trust you.
7:15 – There has to be a clear theme to the network or else listeners won't benefit from it.
8:11 – Daniel J. Lewis shares his thoughts on the benefits of a network.
12:05 – Being part of a network may also get you more sponsors.
14:45 – Each podcast that has been on the Noodle.mx Network were invited to it first.
16:40 – What are some of the cons of being part of a network?
21:35 – What are some of the reasons why you should start a network?
24:35 – You really need to have a level of trust with everyone on your network as well as written agreements.
Mentioned In This Episode:
Leo Laporte – This Week in Tech | NPR | David Hooper – RED podcast | Erik Fisher – Beyond The To Do List | Daniel J. Lewis – Noodle.mx Network | Cliff Ravenscraft – GSPN.tv | Podcasters' Paradise | Sololab | Wayne and Troy – Under the Dome Radio/Resurrection Revealed | Overseas Radio | Trek.fm